New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world’s major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters, and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $4.4 billion in revenue in 2021.

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