VANS footwear, apparel, and accessories are created to be comfortable, durable, and stylish … traits demanded by our customers. VANS-sponsored athletes, who are some of the most talented and colorful personalities in Core Sports, endorse and help design our products, providing a bond with our consumers that is strengthened by the credibility of our athletes and the authenticity of our brand. Vans, Inc. is a premier manufacturer of shoes and apparel for a target group of young and active consumers. Vans snowboarding boots and skateboarding sneakers are specifically designed for today’s extreme sports culture, and are the footwear of choice among elite athletes worldwide. Through event sponsorships and a chain of skateboarding parks, Vans has forged a unique niche in the booming youth sportswear market. The company’s unflagging commitment to tracking the latest trends has put it in an excellent position to grab an even larger market share as it heads into the 21st century.

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